Manifest 2025 was the place to be for anyone in supply chain and logistics. The energy was high, and the conversations were enlightening. We saw a multitude of innovations across the industry, but there’s no doubt that one thing is on everyone’s roadmap: AI. It’s no longer a future consideration—it’s here, and it’s transforming how companies operate. But AI wasn’t the only topic—drayage, freight forwarding, and the need for flexible TMS solutions were also major themes throughout the event.

A Booth to Remember

We had a lot going on at our booth—because why just talk about the future when you can experience it? We hosted live demos, a listening lounge, and even had a sax player setting the vibe. Free drinks helped fuel great conversations, and of course, the big moment for us was unveiling TMS.ai—our AI-native TMS that’s redefining transportation management.

The engagement was off the charts, with attendees sticking around to experience TMS.ai in action. We ran live demos on the spot, showcasing how AI can automate workflows, eliminate manual tasks, and improve efficiency. As our shirts said, “I could tell you, but Rosie can show you.” Seeing AI in action made all the difference, and attendees left with a new understanding of what’s possible.

Of course, it wouldn’t be a Vegas conference without some unforgettable after-hours events. From networking receptions to over-the-top parties, Manifest delivered on the entertainment front, proving once again that supply chain professionals know how to balance business with fun.

Big Conversations at Manifest 2025

While AI was the dominant theme, it wasn’t just hype—attendees wanted to know how AI actually improves their business. Other major topics included:

• AI isn’t a “nice to have” anymore—it’s expected. Businesses are moving from curiosity to implementation, focusing on automation that delivers real ROI.
• Drayage is an underserved market. A majority of the companies we spoke with had some connection to drayage, and many noted that there are no TMSs built specifically for drayage.
• Shippers are realizing they need a TMS. Many attendees told us their ERP or CRM isn’t cutting it anymore for freight management, leading to a surge in interest in TMS solutions.
• Freight forwarding has huge potential. The challenges with international logistics and customs workflows were a common theme, and attendees were looking for better technology solutions to manage them.
• Technology-driven shippers are setting the pace. AI adoption is accelerating among shippers looking for real-time visibility, freight payment optimization, and automation.

What We Learned

Beyond launching TMS.ai, we took away key learnings that will shape how we move forward:

• Companies are done with outdated, inflexible software. We heard repeatedly that legacy TMS solutions “aren’t growing with us” and “we’ve been with X for a decade and it’s still bad.”
• Customization and multi-currency support are huge differentiators. Businesses need adaptable, scalable solutions to fit their global operations.‍
• AI isn’t just about cutting headcount—it’s about working smarter. While some attendees viewed AI as a cost-cutting tool, the bigger takeaway was about improving efficiency and decision-making.

What’s Next?

Manifest 2025 reinforced that AI and automation aren’t optional anymore. The industry is shifting toward flexible, AI-powered solutions that scale with businesses, and the conversations we had only strengthened our mission to lead the way.

At Rose Rocket, we’re not just building another TMS. We’re redefining what a TMS can be.

Want to see TMS.ai in action? Visit https://www.tms.ai/ to learn more about how AI is shaping the future of logistics.