Las Vegas, NV – February 10, 2025 – Rose Rocket, the industry’s most flexible AI-native platform that works with transportation companies of all sizes and modes, announced the launch of TMS.ai at the Manifest 2025 conference in Las Vegas. TMS.ai represents a monumental shift in transportation management systems, embedding artificial intelligence (AI) at the core of a business’s system-of-record. This shift allows AI to have the complete context of a business, solving AI’s biggest weakness while delivering unparalleled value to every operations team.

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Rose Rocket: Pioneering the AI-Native Era 

The transportation and logistics industry has seen great advancements, yet traditional TMS solutions have remained static, holding businesses back. Rose Rocket’s TMS.ai revolutionizes what a TMS can be, delivering unparalleled flexibility, connectivity, and intelligence.

"The TMS as we knew it is dead," said Justin Sky, CEO at Rose Rocket. "The old-school TMS is clunky, inflexible and built on technology from the 90s. With TMS.ai, we’ve rebuilt our entire platform with a new architecture to take advantage of AI in a safe, fast and delightful way. It’s not just a better TMS; it’s a more human way of working."

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‍Why AI-Native Matters in Logistics

In transportation and logistics, where manual tasks and disconnected information systems dominate, AI has the potential to transform operations—but only when implemented correctly. Unlike other solutions that add AI as an afterthought onto existing systems, TMS.ai is built AI-native. This means that from day one, TMS.ai learns and understands organizational context, capturing real information to combat AI’s biggest technological weakness—hallucinations, where AI generates incorrect or misleading outputs due to a lack of context or incomplete data. By grounding its intelligence in accurate, actionable information, TMS.ai ensures reliable decision-making, enabling transportation businesses to unlock AI’s value without needing costly custom integrations or disconnected point solutions. 

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TMS.ai: An Evolution in Intelligence‍

TMS.ai builds upon the strengths of Rose Rocket’s foundational platform, embedding AI capabilities directly into every workflow. By prioritizing AI as a core element, rather than an afterthought, TMS.ai delivers tools that are not only more intelligent but also tailored to the unique complexities of the transportation industry.

‍Key Features of TMS.ai Include:

• DataBot: Automated data entry using OCR technology to capture and process information from documents to emails. This solves the industry's manual data problem, reducing input time on average by 75%.
• Rosie: An intelligent co-pilot embedded in every order, Rosie streamlines workflows by assisting with updates, completing actions, and connecting data. Whether it’s identifying backhaul opportunities, matching loads to carriers—cutting load-matching time by 90%—or tackling other critical tasks, Rosie empowers employees to work more efficiently across a variety of use cases.
• Freight Audit and Pay: AI-powered invoice matching, eliminating 80% of manual inputs and audits of the freight reconciliation process while reducing costly errors.

"With TMS.ai, companies can finally see real, measurable results" said Justin Sky, CEO of Rose Rocket. "From DataBot eliminating manual data entry altogether to Rosie instantly matching loads to carriers, one thing is clear – AI in transportation is here, and it will completely change how every team member works, for the better."

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The Future of Transportation Management: Built by Rose Rocket

By embedding AI at the platform level, Rose Rocket helps transportation companies break free from outdated, rigid systems and enter a new era of seamless, intelligent operations. TMS.ai transforms workflows, turning manual, error-prone tasks into automated processes, and offers instant, data-driven insights to help businesses thrive in a market that is ever-changing.

The result? A future where logistics teams are empowered to make better decisions, achieve greater efficiencies, and operate as connected teams. With TMS.ai, Rose Rocket is redefining what’s possible in transportation management—setting a new standard for the industry.

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Manifest 2025 Showcase‍

Rose Rocket will showcase TMS.ai at booth 1011 during the Manifest 2025 conference. Attendees can experience firsthand how TMS.ai is transforming the logistics landscape with cutting-edge AI tools.

For more information or to book a demo, visit www.tms.ai or www.roserocket.com.

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About Rose Rocket

Rose Rocket is a leading provider of enterprise-grade transportation software, trusted by over 1,200 logistics companies and more than 100,000 people in the supply chain every day. As the first AI-native platform in the industry, Rose Rocket delivers unmatched flexibility, connectivity, and intelligence, empowering businesses to scale with advanced tools, seamless integrations, and customizable workflows.

At the heart of its offering is TMS.ai, a transformative product that redefines transportation management. By embedding AI at its core, TMS.ai drives smarter decision-making, enhances operational efficiency, and delivers real-time insights. Rose Rocket’s network-driven architecture further enables companies to optimize their operations by connecting seamlessly with drivers, customers, and partners, unlocking greater visibility and capacity.

With 9 years of industry expertise, Rose Rocket helps logistics companies move faster, scale smarter, and stay ahead of the competition. Headquartered in Toronto, Rose Rocket operates across the United States and Canada. To learn more, visit www.roserocket.com.

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Media Contact:

‍Winnie Chen
VP, Marketing @ Rose Rocket
+1-647-208-8477
winnie.c@roserocket.com