In the fast-paced world of freight, logistics brokers often find themselves juggling endless calls and emails to secure load coverage. This manual approach to waterfall tendering consumes time and energy, hindering brokers from focusing on high-value tasks like building relationships with carriers and customers.

Enter Rose Rocket’s Automatic Waterfall Tendering: a smart feature that automates the waterfall tendering system, empowering logistics brokers to achieve faster load coverage, reduced costs, and operational efficiency.

The Challenges Faced by Logistics Brokers

For logistics brokers, securing capacity using manual waterfall tendering often involves:

• Manual Effort: Repeatedly reaching out to multiple carriers.
• Inefficient Communication: Delays in responses disrupt timelines.
• Missed Opportunities: Overlooking cost-effective carriers due to lack of time or bandwidth.

These challenges are amplified as freight demand fluctuates, leaving brokers scrambling to meet customer expectations while maintaining margins.

What Is Automatic Waterfall Tendering?

Rose Rocket’s Automatic Waterfall Tendering simplifies the load tendering process by automating carrier selection and notifications. Instead of spending hours manually calling carriers, waiting for responses and finding the right rates, logistics brokers can leverage this feature to sequentially tender loads to carriers based on pre-configured tariffs and historical lane data.

How Can Logistics Brokers Use Waterfall Tendering?

1. Carrier Ranking: The system ranks carriers starting with the lowest-cost option.
2. Automated Notifications: Load details are emailed to the first carrier. If declined or no response is received within a 30-minute timeframe, the system moves on to the next carrier.
3. Real-Time Updates: Logistics brokers can track responses and adjust plans as needed.
4. Load Awarding: Once a carrier accepts, the load is awarded, and the back office is updated automatically​.

Key Benefits for Logistics Brokers

For logistics brokers, time is money. Waterfall Tendering eliminates the inefficiencies of traditional load tendering, enabling brokers to focus on strategic activities like identifying new opportunities and enhancing customer satisfaction.

1. Operational Efficiency
   • Automates repetitive tasks, saving minutes on every load.
   • Enables logistics brokers to manage more loads without increasing headcount.
2. Enhanced Load Coverage
   • Secures capacity faster by engaging multiple carriers in sequence.
   • Improves reliability and response times.
3. Cost Optimization
   • Starts tendering with the lowest-cost carrier to ensure competitive rates.
   • Reduces overhead by eliminating manual interventions.
4. Carrier Engagement
   • Sends real-time notifications, allowing carriers to accept or decline quickly.
   • Improves communication and strengthens broker-carrier relationships.

Ready to Streamline Your Brokerage?

Rose Rocket’s Waterfall Tendering empowers logistics brokers to stay ahead in a competitive industry. By automating tedious processes, brokers can enhance efficiency, reduce costs, and secure capacity faster than ever.

Transform your operations today. Learn more about how Rose Rocket can revolutionize your logistics workflows with automated Waterfall Tendering.